By Jilawatan

There has been a steady flow of awards in Kareena Kapoor’s way. She is on cloud nine with so many achievements and running short of space to place those awards at her home. Adding another feather on her hat is the position of the most powerful actress in the industry with her inclusion in the Filmfare power list for 2009.

What makes the status more powerful is that she is the only women in the male dominated list. Hence, it proves how stronger and powerful she is. Bebo not only ranks higher in film offers but she is also the face of prominent products. Ad makers are running after her with whopping amount to sign her for their product.

By Jilawatan

“Desi Beats naam hai product ka, so launch film should have ‘tadka’”. That was the briefing that the creative brains at JWT India got from their client Pepsico India a few months ago. And little did they know that they will soon be adding Kareena Kapoor to their brand ambassadorial team to promote Kurkure Desi Beats.

Sonia Bhatnagar, vice-president and senior creative director, JWT India, says, “As Indians we love to adopt western trends and ideas but with a twist of our own. So we made dance bhangra to a western beat, we invent the ‘henna tattoo’, etc. Basically ‘firang ishtyle mein desi tadka’ and that’s exactly what desi beats is – a nacho style chip with a ‘chatpata desi masala’ flavour.”