As the ambassador of Globus, the gorgeous Kapoor heiress played an important role in reviving the sales of the brand. Then she became very big for the brand and her contract wasn’t renewed after two seasons.
Manish Malhotra is one of the few Indian designers she swears by and she has been his muse too. Aki Narula, who thinks Kareena is the most stylish Indian actress, is her stylist of the moment as he has successfully styled her look in Kambakkht Ishq, Tashan and the upcoming Main Aurr Mrs. Khanna. Bebo, however, doesn’t want to associate herself with any other Indian designer or brand anymore. When it comes to Indian outfits like sarees, lehengas and salwar suits, she turns to Manish Malhotra but she relies on international brands like DvF, D&G and Cavalli when it comes to Western outfits. She loves shoes from YSL and Christian Louboutin.
If sources are to be believed she will tie up with an international fashion line to launch her own collection which will be called Kareena. She is all set to tour Los Angeles and Paris and meet with the who’s who of fashion. Roberto Cavalli, Jean Paul Gaultier, Donatella Versace and Christian Lacroix are the brands her agents at Matrix (modeling agency) are in touch with. In fact, Kareena is a huge fan of Roberto Cavalli and wears his leopard or animal print outfits all the time.
Kareena will sign a whopping multi-million dollar deal with either one of these high-end fashion houses. All of them are members of the Chambre Syndicale de la Haute Couture in France and don’t have a foothold in India unlike Salvatore Ferragamo, Louis Vuitton, Christian Dior and Gucci. So in a way, through her signature line, she wants to bring them to India. Undeniably, Kareena has a huge fan following and is considered a style icon par excellence, so people will want to buy whatever she is associated with. The question is will it be affordable?
A grand launch has been planned for Kareena’s eponymous line. Like Globus super-successful campaign, there will be a luxe nationwide ad campaign and a sophisticated national launch in Mumbai, once the deal is finalized.
Kareena, who wanted to launch a fashion blog earlier and was invited to a Christian Dior fashion show in Paris in the recent past, is excited yet tight-lipped about the fashionable venture. She said she will be shooting for KJo’s Stepmom for the next three months, after which she has planned a holiday. She also said that she will squeeze her trips to Paris and LA in her schedule and will make an official announcement only when all the details have been worked out.
John Abraham is one of the few Indian actors who ventured into the fashion arena with his JA for Wrangler line. It was fairly reasonable and successful. There have been rumours about Kangna Ranaut and Malaika Arora Khan launching their fashion lines.
After Jab We Met, we don’t really trust your choice of movies but Bebo Darling, you have never failed to wow StarBoxOffice with your impeccably beautiful and stylish appearances at events, so we can hardly wait for your fashion line!